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    acg core values

    purpose

    We craft authentic products that enhance adventures and everyday life.

    vision

    To build iconic brands that: consumers believe in; customers trust; team members are proud of; and enhance our adventures and everyday life.

    culture

    We are empowered to succeed.

    values

    do what you say you'll do

    accountable

    • Answer for any and all actions or inactions

    • Don't pass the buck

    we're stronger together

    collaborative

    • Demonstrate a One ACG mindset

    • Listen to other's input and seek out diverse perspectives

    • Communicate openly and honestly with respect

    • Innovate in all we do

    we have each other's back, always

    trustworthy

    • Do the right thing

    • Place confidence in teammates

    • Believe in the character, strengths and truth of others

    • Create lasting relationships based on faith in others